Blueprint for all
Brief:
Devise a marketing and communication strategy to support their “Change Makers”
Client:
Blue Print for All formerly known as the Stephen Lawrence Charitable Trust.
Key Insights:
According to instagram, the story feature has over 250 million users daily.
The Idea:
To encourage action through posters and a social media campaign.
Outcome:
My role:
Devise a marketing and communication strategy to support their “Change Makers”
Campaign for 2021 working in a group.
Client:
Blue Print for All formerly known as the Stephen Lawrence Charitable Trust.
Key Insights:
BFA runs high impact marketing strategies and programmes, which inspire and enable young people from disadvantaged and underrepresented backgrounds to succeed.
According to instagram, the story feature has over 250 million users daily.
The Idea:
To encourage action through posters and a social media campaign.
Outcome:
Shareable sticker emojis and UGC through Instagram story shares. Encourage the public to nominate individual change makers to recognise and celebrate their individual activism. Posters for brand and campaign awareness, with a hashtag for user content creation.
My role:
Contextual brand research and consumer research. Poster design and development.
Skills: