all we are
Brief:
Client:
all we are.
Key Insights:
All we are is for the fashion-forward rule-breakers, who deny definition and refuse to conform. Leading the revolution of self-acceptance and the rebellion of happiness.
The Idea:
Outcome:
My role:
Produce and pitch a Big Idea, appropriate communications strategy and an accompanying one minute film working in a team that celebrates the ‘all we are’ audience.
Client:
all we are.
Key Insights:
All we are is for the fashion-forward rule-breakers, who deny definition and refuse to conform. Leading the revolution of self-acceptance and the rebellion of happiness.
The collection is enriched through stories, colour and culture, giving a sense of self-expression.
Current social trends towards inclusivity and acceptance are reflected in the brands identity.
All we are prefer to work with micro influencers who reflect their brand within their lifestyle and personality, which appeals directly to a Gen z audience, who value authenticity and relatability.
The Idea:
Memories shape who we are and jewellery can be used as a form of self expression through personal identity.
Outcome:
A short film celebrating all we are, their jewellery and ethos for A/W22. Jewellery can attatch itself to people and memories, this is a story about two young lovers exploring the city with a meaningful gift of jewellery, creating a memory. The ‘MemoryMonday’ challenge encourages consumers to share a memory with their jewellery from all we are.
My role:
Production design, styling, contextual research, camera assistant, art direction, script writer.
A short film: Memories make us all we are
TikTok
We intend to emphasise the brands talent for video content by expanding brand presence on TikTok, with posts that target Gen Z directly, and utilize the TikTok shop feature.
Film Moodboards and Concept:
Memories x Neon nostalgia.
Feedback:
“Strong consumer analysis, I love the cinematography and use of camera angles, the attention to colour is very good.”
- Brendan O’Connor, Client.
Skills: