Calista Skin
Brief:
Key Insights:
An interest in increasing longevity post pandemic is rising, consumers want to prioritise their own health. 50% of global consumers now define beauty as ‘looking healthy’.
The Idea:
Outcome:
The launch of a new proageing skincare brand with a ‘Calista Skin Club’ membership. A pop up store space, digital influencer PR campaign and guerrilla marketing social media launch.
A self directed project to design and deliver communication and outcomes that respond to, meet and challenge industry standards.
Key Insights:
An interest in increasing longevity post pandemic is rising, consumers want to prioritise their own health. 50% of global consumers now define beauty as ‘looking healthy’.
Luxury represents a way to escape, with high-quality beauty it gives people a chance to optimise their budget in a cost of living crisis.
Consumers care about the ingredients in their skincare and the efficiency with what the product promises to achieve.
The Idea:
Integrate biotechnology into accessible self care to boost longevity.
Outcome:
The launch of a new proageing skincare brand with a ‘Calista Skin Club’ membership. A pop up store space, digital influencer PR campaign and guerrilla marketing social media launch.
Adobe Digital Edge Awards Entry
Moodboards:
Competitor visual identity.
Collages:
Biotechnology interpretation. Holograms of endangered plants represent the sustainable preservation power of regenerative plant based products through biotech. Clothing with skin healing properties.
Concept:
Nectar of Bliss is inspired by neomodernism and represents longevity in a tropical utopia.
Outcomes:
Colour and texture palette and pop up store design inspired by neomodernist architecture.
Feedback:
“Your written communication is good. Deconstruction of the visuals implements relevant theories and that deeper level of interpretation to underpin your points and highlight the direction you are taking with the creative. Case studies analysing your brand's competitors are detailed both visually and in writing, deconstructing tone of voice and messaging as well as the visual components including the packaging- all of which provide context to your brand's development and how it can stand out in an oversaturated industry.”
-Jay Harris
Skills: