Jean Paul Gaultier X Kylie
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Brief:
A self-initiated project to redesign Jean Paul Gaultier “Flowers” S/S23 campaign immersing the viewer into the augmented reality world. Exploring the vast universe of Maison Jean Paul Gaultier and drawing inspiration from its 2000s archives to design.
Key Insights:
Jean Paul Gaultier's collections were strewn with flowers throughout the early 2000s.
For this collection, Kylie Jenner transforms into a futuristic mermaid character, in a virtual-reality universe with floral references and optical stripes.
They collaborated with artist Jean-Vincent Simonet to create a new “liquid” print dubbed “Fleurs Liquides.”
The Idea:
Experiment with my visual identity, developing posters using collage of florals from the designs while adding alternative flowers from their ‘Flower Power’ fabric.
Outcome:
A series of three posters which communicate an immersive new augmented aquatic universe to promote the new collection.
Jean Paul Gaultier X Kylie
![]()
Brief:
A self-initiated project to redesign Jean Paul Gaultier “Flowers” S/S23 campaign immersing the viewer into the augmented reality world. Exploring the vast universe of Maison Jean Paul Gaultier and drawing inspiration from its 2000s archives to design.
Key Insights:
Jean Paul Gaultier's collections were strewn with flowers throughout the early 2000s.
For this collection, Kylie Jenner transforms into a futuristic mermaid character, in a virtual-reality universe with floral references and optical stripes.
The Idea:
A self-initiated project to redesign Jean Paul Gaultier “Flowers” S/S23 campaign immersing the viewer into the augmented reality world. Exploring the vast universe of Maison Jean Paul Gaultier and drawing inspiration from its 2000s archives to design.
Key Insights:
Jean Paul Gaultier's collections were strewn with flowers throughout the early 2000s.
For this collection, Kylie Jenner transforms into a futuristic mermaid character, in a virtual-reality universe with floral references and optical stripes.
They collaborated with artist Jean-Vincent Simonet to create a new “liquid” print dubbed “Fleurs Liquides.”
The Idea:
Experiment with my visual identity, developing posters using collage of florals from the designs while adding alternative flowers from their ‘Flower Power’ fabric.
Outcome:A series of three posters which communicate an immersive new augmented aquatic universe to promote the new collection.
Visuals of the poster advertisements in magazines and on billboards.
Skills: