Wellness Therapy
Brief:
Key Insights:The consumer craves liberation, becoming activists for change they seek a progressive society.
The Idea:
Outcome:Generation Reclamation trend report. A focus on art therapy to tackle the traditions and behaviours of previous generations, Gen Z prepare their future and reform social principles.This can be achieved through:
My role:
Develop a health and wellness trend prediction visual report for 2022 in a team.
Key Insights:
The consumer craves liberation, becoming activists for change they seek a progressive society.
Those in power are Gen X, and are evidently not as politically correct, yet they are making our future’s decisions regarding racism and mental health.
The government have actions to cut funding for creative courses.
The arts play a fundamental part in people’s lives with self expression and culture.
The Idea:
Tackling the traditions and behaviours of previous generations, Gen Z prepare their future and reform social principles as the next generation come into the world.
Outcome:
Generation Reclamation trend report. A focus on art therapy to tackle the traditions and behaviours of previous generations, Gen Z prepare their future and reform social principles.This can be achieved through:
Stimulating stimulants, Hyper Reality and Cleansing the Mind, including digital support for health and wellbeing, aromatherapy and renovating mundane spaces.
The future trend Generation Reclamation is about eradicating toxic influences and utilising new technology for our health and wellness.
My role:
Contextual research, art therapy concept, moodboard, cartogram and Indesign.
'To make people free is the aim of art, therefore art for me is the science of freedom.'
- Joseph Beuys
Consumer Profile
Generation Reclamation Concept
Feedback:
“A well rounded report, including insights on how the trend developed, drivers and key findings explained thoroughly. Appropriately understood how trends arise between the lifestyle and fashion industry. Good interpretation, evalution and critical analysis of primary and contextual insights and how this supports and defines the visual language and creation of creative concepts. Defined parameters using a range of secondary findings to support the trend understanding. A refreshing consumer profile description supporting the trend aim. Contemporary images from a variety of sources support narratives.”
Skills: